In a move to better present and display Chord’s interconnects, they have recently introduced a brand piece of packaging. Moving away from the old black and orange (chocolate) cardboard box, and replaced by a brand new wooden box and printed sleeve.
Let’s hope this change will have the same positive impact and feedback, as the sample they have had when they were first seen.
All interconnects from Cadenza to Indigo Plus inclusive, and their Power Chord’s will now be delivered in the new boxes as illustrated in the images.
The Chord Company said: “We believe that the packaging reinforces the introduction of the white packaging further down the range and complements the HDMI Active printed sleeve.”
They added: “We now have a continuity of style, design and branding revolving around the black Chord logo on a clean white background.”