Phono Cartridges - Audio Technica
Upgrading your phono cartridge is one of the most effective upgrades you can make for your turntable. The most popular type of phono cartridge is the "moving magnet" (MM) type which offers excellent all-round sound quality, is relatively inexpensive and offers the benefit that you can replace the stylus (end of the cartridge) without changing the whole cartridge. Consequently we also sell a range of replacement styli (plural for stylus) to fit these.
In contrast, "moving coil" (MC) cartridges are the alternative type which are generally more expensive than moving magnet cartridges, but offer the best possible sound quality (although you can not replace the stylus on the end, so once the needle wears out, you need to replace the whole cartridge). We also sell a few 78 cartridges, designed to play older 78 speed shellac records (which can not be played by a normal phono cartridge.
Audio Technica caters to all levels and budgets of music-lovers from excellent value earphones, convenient and versatile turntables to high-end hi-fi headphones, all the way to reference-grade phono cartridges.
Established in 1962, Audio Technica started manufacturing phono cartridges and released the iconic AT-700 headphones in 1973. Since then, the range has expanded to include some of the finest phono cartridges and headphones available.
Devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment, Audio Technica was initially known for their state-of-the-art phonograph cartridges. Presently Audio-Technica are focused on creating high-performance electronic products for the home and industrial use, which has resulted in them winning many acclaimed industry awards.
Audio-Technica produce products that set combine durability, quality, and price with leading performance standards in live performances, broadcast and professional recording studios, and much more. Furthermore, Audio-Technica microphones have been supplying multipurpose solutions at high-profile sports events, including the World Cup, the Super Bowl, and the Commonwealth Games.
Phono Cartridges - Audio Technica
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