Nura aims to change how humans experience music. They have developed new concepts to produce high-end headphones, earphones and gaming microphones.

Founded in 2016 by medical doctor and hearing scientist, Dr. Luke Campbell, and electrical engineer, Dr. Dragan Petrovic. They set out to answer a question, "what if each of us could hear music perfectly tuned to our unique hearing?" They began reinventing headphones/earphones from the inside out.

Their most significant design is the audio adjustment technology, which adjusts the sound to match the hearing capabilities of the user. This is used in their flagship range, the Nuraloop and Nuraphones.